A restaurant is all about creating an atmosphere to compliment the food and dining experience of the guests. A restaurant website should be able to reflect this carefully considered ambience.
Regular menu updates, feedback from satisfied diners and special events are some of the things that would compliment a restaurants marketing strategy.
Social media integration, such as facebook, twitter and LinkedIn accounts can also be tethered to the website and build loyalty amongst regular customers.
Keeping track of customers and prospective parties with email newsletters and reminding them of a restaurants presence with repeat offers or a means of recording a loyalty scheme are all suggestions that would work really well with a restaurants promotional strategy.
Local search results are incredibly important for Restaurants online. A dinner party or a visitor to the area will often search for an evening out and restaurants at the top of the search engines will inevitably get the most enquiries. Our experience in local search has ensured that restaurants get good rankings.
Perhaps there is a new recipe or change of seasonal menu that you are eager to tell your customer base about. There may also be news, such as awards, accolades or favourable local media reviews that need to appear on the website.
Any dining enquiries or bookings can be stored for follow up easily. These could be tied in to newsletters or thankyou emails.