A jewellers often has lots of display cases showing off their stock and jewellery items. They rely on visual appeal to help a customer make a purchase. A jewellers website should focus on the same visual appeal and display jewellery images in an easy to find and explore format.
A catalogue style layout could quickly and easily navigate a customer to certain sections of the website and big images that open from a thumbnail gallery could allow detail to be seen by a prospective jewellery purchaser.
Social media integration, such as facebook, twitter and LinkedIn accounts can also be tethered to the website and build loyalty amongst regular customers. Someone could “like” an item of jewellery sold on a website, which could create more traffic when this is featured in their facebook profile.
The possibility to shop online could also be offered to website viewers as jewellery can be distributed through delivery.
Keeping track of customers with email newsletters and reminding them of your presence with repeat offers or a means of recording a loyalty scheme are all suggestions that would work really well with a jewellers promotional strategy.
A mixture of local and product based search terms would be important as a customer may have a specific style of product in mind already and use a search engine to look for it. Our experience in local search and product search has ensured that our jewellers get good rankings.
New product lines, seasonal stock offers and information could be easily updated by using a simple content management system.
Any enquiries or purchases can be stored for follow up easily. These could be tied in to newsletters or thankyou emails.